Pulling clients in is not only more fun than pushing hard

Pulling clients in is not only more fun than pushing hard to "get" clients, it's MUCH easier. Who wouldn't rather have clients call them instead of pounding the pavement? The concept is a no-brainer to grasp, but very few solo-entrepreneurs actually do anything about it. Most are wandering aimlessly,Burberry Sunglasses just waiting for clients to come to them, but with little strategy involved. That's when creating PULL marketing systems comes into play. There are 3 powerful "PULLING-them-in" marketing techniques I recommend in my programs and use myself, still today. In this article, I want to share one of them with you. I call it the 'Irresistible F.R.E.E. offer'. Irresistible F.R.E.E. Offers (IFOs) literally make people sit up and take notice and PULL them into your pipeline.

 There are many forms of IFOs. It could be an audio CD that you give away on your website and advertise on the web, a special report, an intro teleclass, a workbook, an e-course, a checklist or downloadable audio. The list of possible IFOs is endless, but this strategy works best when the Ray Ban Sunglasses, topic refers to what your prospect would do-anything and pay-anything to achieve or acquire.

(As a side note, I do not typically recommend offering a fr.ee consultation. It is not only too time consuming, but it attracts too many tire kickers who waste your time.) Even though you're not charging for the Irresistible Offer, it should absolutely be of high content and high value. Like me, you've probably attended a no-fee teleclass or received an ebook that left you severely under-whelmed. And like me, Gucci Sunglasses, you've probably forgotten that person very quickly. The bottom line is, if your initial offer is not high-content, you've wasted the prospect's time and therefore, you've lost them for good.