Wednesday, April 20, 2011

Unprofitable Customers

Unprofitable Customers Often companies, particular those that have been successful, do not know what a good customer looks like. Many companies grew in different economic times by taking the business 'came in the door' but have not yet invested in insight about what kind of customers are good ones.

* Lackluster product/service performance Lack of market adoption clearly means the product or service missed the mark and does not Arnette Sunglasses adequately solve customer pain. Customer knowledge needs to pervade a company's management of its innovation in product, markets, and business extension. Every company has to be alert to opportunity in these areas because growth is a broad based challenge simply doing one thing very well is no longer enough.

* Most companies have only two communications channels with customers: sales and complaints. Both of these are important companies need to sell and customers need ways to seek redress but neither tells a company what the customer needs to make them successful. To ensure success, you must continuously deliver what you know your customers and prospects need, want, and are willing to pay for.

There are four steps to success in this process:

1. Proactively Listen to Customers in an Organized, Meaningful Fashion

2. Make Customer Data Actionable

3. Drive Customer'valued Change Throughout the Organization

4. Measure Effects of the Change

The first step is critical for the success of the Oakley Sunglasses Cheap, remaining three.

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