Let's look at the scenario of work from home.

Let's look at the scenario of work from home.

Get up and get dressed! Ditch the pj's and trackie daks. Put on something smart and comfortable. I've often read that it helps to have a separate work place in your home, a dedicated office phone line. Well it's the same with your personal brand. To be making calls, sending emails and acting in a professional way to Nike Air Presto, run your business, means dressing in a professional way too. Now I don't mean you need a shirt and tie or a corporate outfit but choose clothes that make you feel like you're working. You must look smart not only in the eyes of the people you're around but your own as well.

Going out to meet a client? Dress appropriately for the occasion. Do your research. You wouldn't go to a client meeting without knowing something about the company. Find out how the boss dresses, that's a start, or the code of dress in that organisation Nike Shox NZ,and take it up a notch. After all you're there to win the client's business and that won't happen if you dress inappropriately or look like a slob.

Think about what they're looking for. If you're in finance, law or other professional services they want you to look like a credible, successful business person. You might be in IT or a creative service. Your potential client wouldn't expect to see you in a 3 piece suit. However does that mean you need to wear jeans and scruffy sneakers? Think about it, plan it out. You are part of the package that you're presenting to the client. People shouldn't judge us by our outward appearances, but of course they do.