How can the search for cost-based business

How can the search for cost-based business model improvements be separated in peoples' minds from the unappealing and ineffective cost reductions you have done in the past?

You will not get much attention, enthusiasm, or creativity if people feel like the activity is simply designed to lead to another layoff or painful restructuring. What encouragements can you afford to make and be sure to keep that can make everyone feel more secure? For example, are you in a position to promise that there will be no layoffs for the next year?

Where can you find expertise to reduce costs in areas where you know little?

A good example is creating a stock-price multiple premium that can be used to fund compensation, new assets, and cost-reducing acquisitions. Chances are that neither your company nor your company's investment banker has enough expertise in this area. Where can you find help? Begin by talking to Ferragamo Sunglasses, executives in other companies who have been successful in this way. Ask them how they developed their expertise, and how they would advise someone who is new to do so now.

What cost-reduction business models would most effectively reinforce the personal values of those who work in your company?

Cost reduction is often pursued in a way that causes people to feel like they are selling out their values. If you can turn that around, you should unleash lots of creativity as people begin to find a congruence between new cost-reduction-based business models and their own lives.