Please keep in mind that your data feed doesn’t have to contain the exact same data that’s visible to your customers in your online store

Please keep in mind that your data feed doesn’t have to contain the exact same data that’s visible to your customers in your online store. In other words, let’s say that the title for an item on your site is “PS3 Gaming System with Move Bundle.” Whenever a potential buyer lands on your product page, that would be the title he or she would see for that particular product. In your data feed, however, you could include a different title for the same item, such as “Sony PlayStation 3 PS3 Blu-ray Video Game System with Move Bundle.”

I recommend that you do some research to find out which keywords your audience is using to search, and then develop titles based on the results of that research. Here’s a great tip for Google Shopping: As long as your title is less than 70 characters, it will be completely visible to the person who’s searching.

These are just a few of the tips that can help you enhance the quality of your data feed. Please remember that anything you do to enhance your data quality is a step in the right direction—a step that will make it easier for potential buyers to find your products. Because if they can’t find them, they won’t be making those purchases.