A link can be more than just a link. If you’ve been reading the Web.com blog, you know link building is all about the quality of the links pointing to your website, versus the sheer quantity of links you have. Securing a link on a well-known, established site not only gives you SEO value, but it’ll likely send traffic (and potentially sales!) your way too. Hundreds of millions of blogs exist online, so there’s a good chance at least a few of your newsletter subscribers have an active blog that receives a decent amount of traffic and has a solid reputation. Here are two possibilities for you to consider:
You can send a newsletter out asking bloggers to review your products. You’ll send them a free product if they’ll review one of yours on their blog or use it as a giveaway prize, and then include a link to your site in their post (and possibly blogroll).
The same goes for any subscribers who have a noncompeting link. Ask if they’ll review a product (that you’ll provide for free) in exchange for giving you a mention (and a link!) on their website.
Stay current. Your favorite news stories likely aren’t the short 10-sentence articles that only state the facts. You like the facts, but you also want to hear an educated opinion on the story. So do the same with your newsletter. Post your expert opinion about a current news story related to your industry on your blog or website, and then include a snippet of it in your newsletter, directing your readers to the more lengthy post to read more. Ask your readers to comment with their own opinions, and to help you spread the word by sharing your post on other websites and social media profiles.
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