Saturday, January 8, 2011

Number of click-throughs (and sales!) resulting from your email newsletter

So . . . once you’ve conjured up and implemented your ideas, be sure to track the statistics related to each effort, which can include:

Number of click-throughs (and sales!) resulting from your email newsletter.
Number of Facebook fans and Twitter followers you generated.
Amount of traffic to your website and blog that comes from Facebook and Twitter.
Number and quality of backlinks that point to your website and blog.
From there, you can determine the effectiveness of your online marketing efforts. And remember, it often takes a few tries to really capture people’s attention, so stick with your plan and keep generating those creative ideas!

Have other ideas to share about connecting email marketing, SEO, and social media to maximize your online success? We’d love to hear from you in the comments.



We’ve all been there. Yes, I’m talking about the dreaded rejected link request. You did everything right: you offered value, showed relevancy, and pitched the blogger properly. But it didn’t make a difference. Tons of emails, lots of writing, and a whole lot of hope later, you’re still linkless.

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