I wish you a safe, happy, and profitable holiday shopping season.

Until next time . . . I wish you a safe, happy, and profitable holiday shopping season.

Connections . . . isn’t that what the world is all about? We’re on a continual quest to discover the places we fit into and the people we’ll reach out to.

Online marketing is no different. With hundreds of millions of eCommerce websites out there in cyberspace, you need to connect with your potential customers, and you need to do it often. There’s simply no time to let your brand slip from their minds, and email marketing, search engine optimization (SEO), and social media are just the marketing initiatives you need to make your brand sticky in your customers’ minds.

Because imagination is key when it comes to discovering creative ways for email marketing, SEO, and social media to complement each other, we’re here to share some tried-and-true examples to get those creative juices flowing!

Spread the value. Before you can even spread the wealth, you first need to show your social media base just how interesting your email newsletters are. Include newsletter sign-up links and forms in your social media profiles to make it as easy as possible for people to fill in their address. Include tidbits on the type of content they can discover inside your newsletter, and tease parts of your newsletter in your Twitter and Facebook posts. The more you can convince your social media base that there is indeed interesting content and promotions inside your newsletters, the more likely they’ll hit the subscribe button.